As a writer, I would not DIY my dental care. Not just because blood, needles, and medical procedures in general give me anxiety – on top of the anxiety I already have – but also because the odds are not in my favour. I’d mess up, badly. Now, granted, you – a dentist – messing up marketing will not have the same consequences on your health (and possibly appearance), but it could have serious – and I mean serious – consequences on your business. So why risk it?
I know, hiring marketing experts costs money, ads cost money, SEO costs money – it’s all very expensive. But there is a better – more affordable – alternative. We’re here to talk about content marketing and how you can use it to get yourself out there in a way that won’t bankrupt you.
Of course maybe you’ve already considered it and found that like 62% of marketers you don’t have the budget for it or that like 58% of them you don’t have the people. But I’m here to tell you that 1) yes you do and 2) you don’t need to.
Here’s how…
Content marketing, done for you
Content marketing is on average 62% more affordable than traditional marketing strategies – and with MedFire Media it gets even better.
While it may sound out of reach – because it used to be reserved for the “big guys” – you can have your content published on major news sites and other platforms without breaking the bank. MedFire Media offers an affordable done-for-you content marketing solution which does everything for you.
Okay you need to give them your website link and some basic instructions – but that’s it. They’ll write the content and they’ll distribute it for you.
It’s what they call the…
Create, repurpose, distribute strategy
First thing, they’ll do some research to find what your audience is interested in – dental implants, teeth whitening, Invisalign, etc. Then they’ll create a list of target keywords and locations for your content.
Their team of professional in-house writers will create the first piece of content – the news article – which will be repurposed into other formats, such as a blog post, a podcast, and a video.
All this content – once you approve it – will be published on hundreds of high-authority websites. Think Business Insider, Spotify, YouTube, Digital Journal, Pinterest, local Fox sites, and so on.
And this omnipresent approach gets you…
Visibility, awareness, traffic
Once your content is all over the internet in all the right places – popular websites with high domain authority – you will improve your online visibility, build brand awareness, and grow your organic traffic.
Why? Well that’s actually pretty simple: when more people, brands, and big websites are talking about you, both Google and your target audience will trust you more – which means more looking down at the mouth instead of looking down in the mouth.
You can try with just one campaign, you’ll still see results, of course – but if you really want to grow your traffic over time and build your brand, it’s best to publish content regularly.
Whatever you decide to do, your content will stay online indefinitely – it won’t run out like ads. And it also won’t have a ‘Sponsored Ad’ banner to drive patients away from your website – because let’s face it people avoid those more than they avoided the actual plague.
To get started with your content marketing strategy, visit https://medfiremedia.clientcabin.com/app/proposal
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